STRATEGY:

To optimize the museum’s exposure at every public touch point to strengthen brand recognition. I developed a framework to deliver a consistent brand presence—one that respects and reflects the museum’s image across all designated marketing elements.

PROCESS:

Survey and analysis

Benchmarking

Design exploration

TAKEAWAY:

Museums create a strong brand impression by using at least one systematic approach through either: color, typography, framework or logo placement. The museum brand identity is at the forefront of all external communications rather than exhibitions, programs, or events. The lack of a systematic approach waters down the impact of the brand. Over time, the consistent application of a system makes the brand so recognizable that the logo can be used with the name. The short usage of the letters, logo, and consistent approach become the embodiment of the brand, distilling its core identity into the purest form.

Click here to see entire case study process.

This invitation design, once fully unfolded, also served as a poster. I chose to only use black and white design elements, because I didn’t want to compete the rich, colorful fabrics.